Loretta Friedrich, founder of Sprout Natural Nutritional Consulting, is a food lover, educator, speaker, writer, author, recipe developer, and award-winning business owner. She is certified in holistic nutrition and has appeared in numerous magazines and on local television.

Loretta enjoys seeing canola fields in bloom, gardening, getting vegetable stains on her hands, and the smell of humus-rich soil! You’ll often find her chatting with farmers and producers at local markets.

Loretta is especially looked forward to connecting with readers and food storytellers from across Canada. Want to connect? Please don’t hesitate to contact us with your stories, testimonials, feedback, and questions!

Visit SproutNaturalNutrition.com for more about Loretta and Sprout’s vision for health.

Loretta on Instagram

Instagram did not return a 200.

See more

Join the Community

We're excited to meet you! Be a part of one of the most important conversations of our time - about our food history, present, and future. What's #urfoodstory?

Behind-the-Scenes Content

View videos and interviews from book contributors and connect with the author! Learn more about the hearts and minds behind the collection.

Sprout: The Next Stage

Ready to (re)discover your health and start the next chapter in your story? Easily preview our customizable program. and book a consultation!

Explore the Project: Coming Soon

Still can't get enough? Check out our next steps and our vision. Don't see your suggestion? Contact us with your ideas!