Loretta Friedrich, founder of Sprout Natural Nutritional Consulting, is a food lover, educator, speaker, writer, author, recipe developer, and award-winning business owner. She is certified in holistic nutrition and has appeared in numerous magazines and on local television.

Loretta enjoys seeing canola fields in bloom, gardening, getting vegetable stains on her hands, and the smell of humus-rich soil! You’ll often find her chatting with farmers and producers at local markets.

Loretta is especially looked forward to connecting with readers and food storytellers from across Canada. Want to connect? Please don’t hesitate to contact us with your stories, testimonials, feedback, and questions!

Visit SproutNaturalNutrition.com for more about Loretta and Sprout’s vision for health.

Loretta on Instagram

  • Honoured to be a guest on @globaledmonton this morning talking about the food story movement and #YCFSbook.
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So thankful about the opportunity to share how valuable #urfoodstory is and the across #Canada interest in coming together in community to learn from each other, celebrate diverse food cultures, recognize the importance of food traditions and our legacy.
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You have a unique food story and that's what makes it special. We could be from the same region in Canada but our experiences and memories are different... we need to hear about them. So we can grow together and be truly nourished.
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Do you have a food memory/story you'd like to share? We'd love to hear it! Head over to urfoodstory.com, click the "YOU" menu and click on "SHARE A STORY"
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Want to get your hands on a copy of the book? Click on the link in my bio to preview and purchase on Amazon. Live in #yeg? You will find the book at all 3 @ItalianCentreShop locations.
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Feel free to connect with me. I'll be happy to help answer any questions. Have a great day! What's #urfoodstory? 🌱
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#canadiangirl #canadianfood #canadian #canada #food #stories #author #book #recipes #nourishing #nourishment ***
  • Stuffed pork tenderloin (sourced locally) with braised radishes (parsley, green onions, balsamic vinegar, evoo), and mashed sweet potatoes/parsnips with maple butter and ground true cinnamon. πŸ˜πŸ˜‹πŸ˜πŸ˜‹
Hits the spot after yet another hectic day. πŸ˜‹πŸ˜πŸ˜‹πŸ˜
#wholefoods #wholesome #jerf #dairyfree #glutenfree #nutfree #nutritious #easy #affordable #tasty #SupportLocal #yegfood #eeeeats #food #meals #spring2018
What's #urfoodstory? 🌱
  • It was another hectic day and I was so happy this meal came together fast. It was easy to prepare, tasty, and beautiful to gaze upon.
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Chicken Kiev from @nait retail meat store edges up against Tuscan parsley roasted potatoes, garlic Swiss chard and sundried tomatoes with black sesame seeds, and for crunch... I love my raw carrots!
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Most of the veggies and the herb came from @strathconamarket and other local stores. Can't go wrong with #evoo on the potatoes and Swiss chard. Wholesome and delicious dinner.
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#SupportLocal #yegfood #market #seasonal #eating #thankful #family #meal #jerf #nutfree #comfortfood #supper #meal #wholesome #beautiful #plate #yummy πŸ˜‹
What's #urfoodstory? 🌱

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Join the Community

We're excited to meet you! Be a part of one of the most important conversations of our time - about our food history, present, and future. What's #urfoodstory?

Behind-the-Scenes Content

View videos and interviews from book contributors and connect with the author! Learn more about the hearts and minds behind the collection.

Sprout: The Next Stage

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Explore the Project: Coming Soon

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