#1 Bestseller and Hot New Release!

I'm moved beyond words. Thanks to all of you, we are rising in (multiple) bestsellers lists! While working on this book, I knew it was truly unique among its peers. To see it rise to the #1 Bestseller ranking on within days of publishing is truly humbling....

YCFS Book Launch – April 29, 2018

Please join us in celebrating with Loretta Friedrich at the book release ofΒ Your Canadian Food Story: Nourishing Stories and Recipes from Across Canada! Mark your calendars for Sunday, April 29 from 1:30-4:00PM at Rossdale Community Hall. Your Canadian Food Story...

The Arrival of my (Book) Babies

Warning! Puns ahoy! πŸ™‚ Many people have asked me what it's like to author (or in my case, be the creative director for) a book. Having had a couple of children (all grown up now), I realized there's not a lot quite like motherhood... except perhaps that writing a book...


Remembering Dad: Please Pass the Potatoes

I’m not sure how young I was when I realized my Dad’s love for potatoes. It wasn’t just a mediocre love, no, more like a to-die-for passion for this tuber. You couldn’t eat enough of them. Potatoes were a necessity for life. And life with the potato we had. Our...

Rescuing Fruit: From the Tree to Baked Breakfast Goodness

In the summer of 2017, I had the pleasure of accompanying a group of fruit rescue folks from Fruits of Sherbrooke to a picking location just outside of St. Albert, Alberta. The backyard was huge for a city lot, containing an outstanding full orchard of Evans cherry...

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Instagram Feed

  • Honoured to be a guest on @globaledmonton this morning talking about the food story movement and #YCFSbook.
So thankful about the opportunity to share how valuable #urfoodstory is and the across #Canada interest in coming together in community to learn from each other, celebrate diverse food cultures, recognize the importance of food traditions and our legacy.
You have a unique food story and that's what makes it special. We could be from the same region in Canada but our experiences and memories are different... we need to hear about them. So we can grow together and be truly nourished.
Do you have a food memory/story you'd like to share? We'd love to hear it! Head over to, click the "YOU" menu and click on "SHARE A STORY"
Want to get your hands on a copy of the book? Click on the link in my bio to preview and purchase on Amazon. Live in #yeg? You will find the book at all 3 @ItalianCentreShop locations.
Feel free to connect with me. I'll be happy to help answer any questions. Have a great day! What's #urfoodstory? 🌱
#canadiangirl #canadianfood #canadian #canada #food #stories #author #book #recipes #nourishing #nourishment ***
  • Stuffed pork tenderloin (sourced locally) with braised radishes (parsley, green onions, balsamic vinegar, evoo), and mashed sweet potatoes/parsnips with maple butter and ground true cinnamon. πŸ˜πŸ˜‹πŸ˜πŸ˜‹
Hits the spot after yet another hectic day. πŸ˜‹πŸ˜πŸ˜‹πŸ˜
#wholefoods #wholesome #jerf #dairyfree #glutenfree #nutfree #nutritious #easy #affordable #tasty #SupportLocal #yegfood #eeeeats #food #meals #spring2018
What's #urfoodstory? 🌱
  • It was another hectic day and I was so happy this meal came together fast. It was easy to prepare, tasty, and beautiful to gaze upon.
Chicken Kiev from @nait retail meat store edges up against Tuscan parsley roasted potatoes, garlic Swiss chard and sundried tomatoes with black sesame seeds, and for crunch... I love my raw carrots!
Most of the veggies and the herb came from @strathconamarket and other local stores. Can't go wrong with #evoo on the potatoes and Swiss chard. Wholesome and delicious dinner.
#SupportLocal #yegfood #market #seasonal #eating #thankful #family #meal #jerf #nutfree #comfortfood #supper #meal #wholesome #beautiful #plate #yummy πŸ˜‹
What's #urfoodstory? 🌱

Join the Community

We're excited to meet you! Be a part of one of the most important conversations of our time - about our food history, present, and future. What's #urfoodstory?

Behind-the-Scenes Content

View videos and interviews from book contributors and connect with the author! Learn more about the hearts and minds behind the collection.

Sprout: The Next Stage

Ready to (re)discover your health and start the next chapter in your story? Easily preview our customizable program. and book a consultation!

Explore the Project: Coming Soon

Still can't get enough? Check out our next steps and our vision. Don't see your suggestion? Contact us with your ideas!