THE LATEST: FROM LORETTA

Local nutrition entrepreneur presents Your Canadian Food Story (via Edmonton Journal)

New collection of recipes explore food connections coast-to-coast Sharing recipes and food stories is a time-honoured tradition. Now, one local entrepreneur and holistic nutrition consultant, Loretta Friedrich, has published a book of food stories she has collected...

In the News: Food stories from sea to shining sea (via Eat North)

What’s your story? Twyla Campbell of Eat North wrote an enchanting article covering Your Food Story and featuring an interview with author Loretta Friedrich. 

Book Launch Supporters: Local Food Had My Back!

"Ask and you shall receive" has been the theme of Your Canadian Food Story since the very beginning, and the book launch was no exception! Read on for examples of how this philosophy pulled through, how my unique book launch approach worked for me, and info about the...

Your Food Story’s First 4 Minutes of Fame: GlobalTV Appearance!

Your Canadian Food Story and I went on our first grand media adventure together! Read on for an insider scoop about what it's like to prep to be interviewed, the behind-the-scenes of the studio, and a special guest appearance by a lamb and goat in diapers. Click here...

#1 Bestseller and Hot New Release!

I'm moved beyond words. Thanks to all of you, we are rising in (multiple) bestsellers lists! While working on this book, I knew it was truly unique among its peers. To see it rise to the #1 Bestseller ranking on Amazon.ca within days of publishing is truly humbling....

YCFS Book Launch – April 29, 2018

Please join us in celebrating with Loretta Friedrich at the book release of Your Canadian Food Story: Nourishing Stories and Recipes from Across Canada! Mark your calendars for Sunday, April 29 from 1:30-4:00PM at Rossdale Community Hall. Your Canadian Food Story...

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The Makings of a Book

I thought I'd share a bit more about my authorial process to show how ideas can happen anytime, anywhere. If I can do it, so can you! It was January 2017 as I was reviewing my New Year goals and actions for the Your Food Story program, when a book idea came to me in...

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The Arrival of my (Book) Babies

Warning! Puns ahoy! 🙂 Many people have asked me what it's like to author (or in my case, be the creative director for) a book. Having had a couple of children (all grown up now), I realized there's not a lot quite like motherhood... except perhaps that writing a book...

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Archives

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Instagram Feed

  • Congratulations Carolyn @hotbreadshoppe and team on your official grand opening party and six months in operation! Thank you for giving guests lime cake with coconut cream icing, pretzels, and coffee today.
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Can't wait to see more exciting partnerships (like @sugarbeesicecream) and taste even more deliciousness from your most excellent artisan bakery and gift shop.
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So honoured to work with you in the community. Vernon, just wait until you see what else is brewing!
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Here's to many many MANY more months/years of offering tasty treats and speciality products in Vernon!
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#celebration #DowntownVernon #community #bakeryfood #artisan #supportlocal #locallove #OFTVernon #tasteVernon #Vernonfood #vernonbc
  • First meal cooked at home in a long time! While our renovations are still in full swing, including the kitchen, I managed to uncover the stove that's placed in the middle of nowhere and make us supper.
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Presenting the Beyond Meat burger (finally tasted this thing... not bad!) nestled in a glutenfree bun along with my garden arugula, @doefsgreenhouses cucumber (had a chunk left from when we last were in YEG at @strathconamarket), local BC greenhouse tomatoes, and sliced market onions. Our glorious side is fresh @vernon_farmers_market asparagus that was lightly heated in @oliveoilbc Picual evoo served with a dash of truffle sea salt and a spritz of lemon juice.
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Makes me feel almost human tonight eating a homecooked meal. Lol.
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#homecook #homecooked #vegan #vegandiet #dairyfree #glutenfree #beyondmeat #mygarden #freshgreens #marketfoods #supportlocal #farmersmarket #springfood #spring
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What's #urfoodstory? 🌱
  • The positive side of renovation madness -- including a non functional kitchen -- is purposefully setting aside money to eat out... lots! Here we have one of our absolute favourite meals from one of our favourite eateries in Vernon, @stationbbq. How can you not love the Texas Beef Brisket platter (we share for two)? So good! And this time, we also ordered the Mississippi Mud Pie. Oh wow. Plate licking good!
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You got to eat here.
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#tastevernon #lovelocal #lovelocal #downtownvernon #bbq #bbqfood #authenticbbq #smokehouse #foodie #mudpie #foodporn #dessert #OFTVernon

Join the Community

We're excited to meet you! Be a part of one of the most important conversations of our time - about our food history, present, and future. What's #urfoodstory?

Behind-the-Scenes Content

View videos and interviews from book contributors and connect with the author! Learn more about the hearts and minds behind the collection.

Sprout: The Next Stage

Ready to (re)discover your health and start the next chapter in your story? Easily preview our customizable program. and book a consultation!

Explore the Project: Coming Soon

Still can't get enough? Check out our next steps and our vision. Don't see your suggestion? Contact us with your ideas!